It’s been a long time coming, but the award-winning designer Billy Reid tells us that an Atlanta store will finally open in April. Located in the White Provision building of the Westside Provisions District, the Southern-inspired clothing boutique will be the designer’s seventh shop.

“Having a shop in Atlanta has always been a hope of ours,” Billy told us. “We’ve spent nearly four years with numerous on-again, off-again, real estate visits. Much like searching for a home, it was important that we find the neighborhood where could fit into the community and be a part of it. White Provision was one of the first places we visited on our search and we’re thrilled to be there.”

Both men’s and women’s collections will be available at the 2,500 square-foot Atlanta location, the designs balancing tradition and haute, country and city, refined and lived-in. The Spring 2012 collection for men includes a khaki cotton field jacket, grey linen cardigan, oatmeal henley, patchwork shorts, chambray snap front shirts and a green linen plaid sport jacket – all drawing from the spirit of American folk songwriters of the 1970s.

The store will have his signature antique aesthetic, complete with vintage photographs, salvaged wood, old-fashioned furniture, flea-market finds and Southern-themed wall coverings. As we discovered last year during a visit to his home in Florence, Alabama, stepping into a Billy Reid store is like walking into his family foyer. The setting and hospitality (“Can I get you a bourbon?”) in the shop will be intentionally modeled after the experience he hopes his guests have at his own nostalgic abode.

The Atlanta store joins outposts in Florence, Nashville, Charleston, Dallas, Houston and New York.

To celebrate the opening of his Atlanta store, Bearings will co-host a launch party with Billy Reid. Look for more information on the event closer to April.

This entry was posted on Thursday, January 26th, 2012 at 12:01 am and is filed under Attire.